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Wednesday, 26 November 2014

BURDA Wednesday - September 1956, part I

Hello everybody.

With shorter days, and less sunshine, we caould all use some illumination, and what better way to illuminate our daily lives, than to brightten the day with a healthy dose of fashion magazines? (free of charge, naturally!)

First, a quote from our darling Jane:
It would be mortifying to the feelings of many ladies, could they be made to understand how little the heart of a man is affected by what is costly or new in their attire... Woman is fine for her own satisfaction alone. No man will admire her the more, no woman will like her the better for it. Neatness and fashion are enough for the former, and a something of shabbiness or impropriety will be most endearing to the latter.
― Jane Austen, Northanger Abbey

Let us begin:

Spot the pure perfection:
the colors, the accessiores, the makeup..

"Wnat is interesting"

Nothing speaks "autumn" better than this, 
earthy tone, sleek figure...

Shirt-dresses, new style.
Stronger buttons, high nekcs
new cuts and asymmetry.

If this one was in the shops, 
I would go for it.
...and the hat, too.

"Small fixes for the dresses"
How to make the old dress live again.

Bling them, make them festive!

"The street clothes for autumn is versatile"

What they call "street clothes"
we, nowadays, call "work attire"

Since ladies of today have moved from house to the office, some of the terms have changed. And, this is the best way to prove it. Back in the day this magazine was printed (in West Germany), the housewives were taking their suit out of the dresser, and wore them to the street; wearing them for grocery shopping, taking kids to school, doing chores... But, ladies of today, moved their lives from family-oriented house-dweller (nothing wrong with that, my darling friends, bless you all - you are amazing!), to the office. The ladies moved, and so did their attire.

Funny ad: 1-2-3 of towel usage. :)

"Practical daily dresses"
Quite the utilitarian style, the way I like it.

How to name this?
Something like: Every lady knows: it all starts with a good shapewear.
and ends with a good coat.

"A jacket is essential"

"Wear the raincoat even in sunshine"
They are so well-made, they deserve to be worn all the time

"Models that make you slimmer"

We know now, and they knew it then:
adding a belt and wearing your waist high
does make you taller and slimmer.
So, why opt for low-cut jeans?  :)

"Inside our homes, we dress ourselves
comfortable and casual"

We'll stop here - on the "green page"
Deliberately? Maybe. :)

Have a great day, and shine, my friends!

1 comment:

  1. I'm struck by the abundance of monochromatic pieces in this month's edition. That's a noticeable shift away from the earlier years of the decades (and much of the 40s, too) and towards the early 60s, which we also see signs of her in the more elongated/pointy toed shoes, as well as the boxy coats and suits. I like the mid 50s a lot, fashion wise. One often gets the best of both halves of the decade and it will be few more years still before the full on "swingy 60s" effect hits the world of fashion.

    I eagerly look forward to part II. :)

    ♥ Jessica