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Monday, 12 May 2014

How Hollywood is ruining a billion dollar industry - article from August 7th 1938.


Hello there, dearies.

I've recently read an amazing article on The Old Magazine Articles and it would not be fair if I don't share it with all of you.


Attached is an historic article that introduced the fashion era that we still reside in today. Appearing in a 1938 issue of of CLICK MAGAZINE the article announced a new day had dawned in the fashion industry in which fashion magazines would no longer be relied upon to set the trends in clothing; henceforth, that roll would only be played by movie actresses in far-off Hollywood:
"The greatest fashion influence in America, stylists sadly lament, is the much-photographed, much-glamorized and much-imitated Movie Queen. What she wears is news, eagerly copied, by girls all over the country who want to look like Joan Crawford and Myrna Loy."
The primary bone of contention that the East Coast fashionistas found most objectionable was the fact that movie stars are Californians, and Californians will always prefer comfort over glamor.

Feel free to CLICK on the image to make it larger and easier to read.







I would very much like to read your opinion.

Marija

2 comments:

  1. I honestly think it is interesting how not much has changed from 1938 to 2014. Hollywood is still the most extravagant place in the US, even more so than NYC.

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    Replies
    1. Many things have changed; but you are true: the extravagance remained. The scaft on the head, tightened under the chin really doea remind me of many village grannies I see around here. :)

      Hug
      Marija

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