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Wednesday, 21 August 2013

Midweek magazines


Hello dearies!

In this edition of Midweek magazines, we are heading to January 15th 1940.


♥♥ WPA starts measuring 100.000 women 
to get standard dress sizes ♥♥


Measuring procedure - starts with taking weight and height of subject.
Almost life size charts guide the workers.
Woman in the footground is a reporter. Woman in foregroud is a recorder.
Cotton brassiere and pants are part of WPA equipement, are loundeder after every wearing.
Paper scuff are discarted. Subject stands on leveling platfom.
Antrophometer registers model's hight as 164,2 cm.


At the L. Bamberger & Co. store in Newmark N.J, stylish stouts junior misses, half-size women, extra talls, and all the other types of women born equal but definitively not equaly developed, are now being measured as part of new WPA project for standardizing sizes of women's ready-to-wear garments.
Under the present hit-or-miss system of cutting women's garments, a slim woman of 40 wears size 12 clothes, while her plump overdeveloped 14-year-old daughter can't get into anything smaller than an 18. These are arbitrary numbers with no logical relationship with measurement. Manufacturers, faced with an estimated $10.000.000 annual headache due to misfits and alternations, appealed to the Federal Goverment for help. Result is WPA survey being conducted under the sponsorship of the Department of Agriculture's Bureau of Home Economics.
WPA hopes that at least 100.000 volunteers will let themselves be measured. Detailed measuring instructions are contained in a 50-page manual, include 59 different measurements, all to be taken in centimetres. Woman being measured on these pages is a model.







 Body landmarks - made with skin pencils are points of reference for measures.
Marks shown here include neck base, sagittal plane, armsey, greates extension of bust,
trunk line, average waist level.



Grith of sitting spread - important in cutting women's skirt is taken with subject sitting erected
on table too high for feet to reach the floor.
Knees touch the edge of the table.










In case you have a metric - imperial dilema (like myself ALL the time), here's a little help



So, when was the last time you had your measures taken?

♥♥ Pinky Honey

4 comments:

  1. Ahh this is an awesome one! Thank you for the scans!

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    Replies
    1. Thank you, dear girl!
      They looked so adorable and interesting, I had to pick that article. :D

      Marija

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  2. This is so thoroughly interesting, honey, thank you very much for another wonderful post. I'm highly interested in topics pertaining to clothing sizing, be it modern or vintage (I wrote about how vintage sizing works this past January: http://www.chronicallyvintage.com/2013/01/vintage-clothing-sizing-101.html), in no small part because I wish so dearly that there was more uniformity between brands (and that there was true sizing). I honestly think that the best way to go would just be to use measurements, much as a lot of menswear does, and for garments to be accurate (as in, something that measures 34 inches really is 34 inches!) - no vanity sizing going on.

    ♥ Jessica

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    Replies
    1. Thank you, dear.
      I know what you are talking about.. it is a major problem. It is so much of a problem, that it became nuisance. Even the shop-girls have no idea of the sizing system. Last time I've tried to shop by size, I got a skirt that stated (on the label) it was a 38 - now, that supposed to fit me, but it was huge. The other one I've picked up looked small, so I've opted for a 42, and even that was small..
      So, I've asked the girl what size does she think I'll need, because I can't possibly just try them all out. And she shook her head of saying "But, you have to try them all, the sizes here don't matter any more.. just keep trying until you find the one that fits.

      We should start a protest against dreadful vanity sizing.

      Marija

      Delete